 Aid SEO with niche content | ||||
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Peter Da Vanzo of SEO Book said that carving out a niche within an existing sector can help to earn valuable links from bigger sites and blogs within that industry, potentially boosting search rankings as a result.
He went on to note that such a tactic could be particularly useful for newly established websites, remarking: "When you start a site, you don't have much in the way of leverage.
"You don't have an established reputation, which can make it difficult to get attention and get links."
Addvantage Media published study findings earlier this year indicating that British internet users prefer niche websites because they perceive such content to be of a higher quality than that found on all-encompassing portals.
It also suggested that over a third of web users spend most of their online time on sites offering niche content.
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