Saturday, 2 May 2009
Social Media
Social media efforts 'could fail due to overconfidence'
Marketers who believe themselves to be particularly knowledgeable about social media marketing may find that their tactics fail due to overconfidence in the medium.
This is according to MarketingSherpa, which conducted research showing that two-thirds of corporate marketers that have never used any kind of social media marketing or PR believe they are either 'very knowledgeable' or 'somewhat knowledgeable' about the channel.
It warned that this attitude to social media could result in their strategies backfiring.
Businesses should instead ensure they give social media marketing projects to those with proven experience in the field and if there is no employee with this type of background, an outside agency or consultant should be brought in, MarketingSherpa advised.
"These experts understand what works and what doesn't in social media," the website remarked, adding: "When it comes to social media marketing, an investment in expertise will ensure a rapid return."
Last year, Gartner published research findings suggesting that over half of firms using online communities as part of their web marketing strategies will see their campaigns fail in establishing a common purpose between the company and the customers in question.
 Warning fired over social media overconfidence | |||
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This is according to MarketingSherpa, which conducted research showing that two-thirds of corporate marketers that have never used any kind of social media marketing or PR believe they are either 'very knowledgeable' or 'somewhat knowledgeable' about the channel.
It warned that this attitude to social media could result in their strategies backfiring.
Businesses should instead ensure they give social media marketing projects to those with proven experience in the field and if there is no employee with this type of background, an outside agency or consultant should be brought in, MarketingSherpa advised.
"These experts understand what works and what doesn't in social media," the website remarked, adding: "When it comes to social media marketing, an investment in expertise will ensure a rapid return."
Last year, Gartner published research findings suggesting that over half of firms using online communities as part of their web marketing strategies will see their campaigns fail in establishing a common purpose between the company and the customers in question.
Search Engine Optimisation SEO
Specialist content 'could enhance SEO'
Businesses could improve their search engine optimisation (SEO) strategies by concentrating on niche content, according to one expert.
Peter Da Vanzo of SEO Book said that carving out a niche within an existing sector can help to earn valuable links from bigger sites and blogs within that industry, potentially boosting search rankings as a result.
He went on to note that such a tactic could be particularly useful for newly established websites, remarking: "When you start a site, you don't have much in the way of leverage.
"You don't have an established reputation, which can make it difficult to get attention and get links."
Addvantage Media published study findings earlier this year indicating that British internet users prefer niche websites because they perceive such content to be of a higher quality than that found on all-encompassing portals.
It also suggested that over a third of web users spend most of their online time on sites offering niche content.
 Aid SEO with niche content | ||||
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Peter Da Vanzo of SEO Book said that carving out a niche within an existing sector can help to earn valuable links from bigger sites and blogs within that industry, potentially boosting search rankings as a result.
He went on to note that such a tactic could be particularly useful for newly established websites, remarking: "When you start a site, you don't have much in the way of leverage.
"You don't have an established reputation, which can make it difficult to get attention and get links."
Addvantage Media published study findings earlier this year indicating that British internet users prefer niche websites because they perceive such content to be of a higher quality than that found on all-encompassing portals.
It also suggested that over a third of web users spend most of their online time on sites offering niche content.
Weboptimiser at Internet World 2009
The Internet World Week was a successful one for me and Weboptimiser. We met loads of existing customers and potential ones. Our VIP area was well used to the point of constantly running out of tea and coffee !
Thanks to all the Weboptimiser team at the show and back at the office supporting us. Get ready for the orders !
The party on Wednesday night was definately enhanced by the attendance of approximately thirty F1 models who insisted on practicing their poses with everyone. It was how i imagine heaven to be !
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